What Is SEO and Why It’s Important For Contractors

What is SEO? 

Search Engine Optimization, also known as SEO, refers to the process of increasing traffic to your website through unpaid or natural search results in search engines such as Google, Safari or Bing. Understanding how to get the most out of your website by maximizing the reach of your online presence can be a game changer for your business. So how does SEO work? To start off, it's important to understand the layout of search engine results. When a person goes to google for example, and types in “new ceiling fan installation Austin”, the results will show up as follows; at the very top they will see the paid publications for ceiling fans and just below that they will see the service providers ranked based on their relevance to the search engine query. 


How does it work? 

To kick things off, search engines will send bots out to investigate and gather information on different sites. This is known as crawling. These bots then take the information they gather and import it into a data index. This index is analyzed by the bots who take into account hundreds of factors to determine the ranking order of the sites. Your goal for your business website is to incorporate relevant factors into your website and marketing scheme to maximize your pages relevancy and increase your search engine ranking. 


What can you do to optimize your page? 

There are many different ways to increase the SEO of your website. A great way to start is by creating a clean, organized website that mirrors your company's values and goals. Now it's time to push your visibility to reach as many clients as possible. Consider the following tips. 

Google Business Profile 

Creating a google business profile is a great way to start increasing your SEO. Google business profiles are free and can be created online. Despite the great utility found in the google business profile features, few companies take full advantage of what's offered. Once you have treated your profile, do a deep dive into their resources to take full advantage of the features they have to offer. 


Physical Address 


As a contractor, having a physical address in the city where your main market lives could give you a great advantage. When a potential client goes in search for a general contractor, for example, they are likely to look at the local businesses displayed immediately on google or another search engine. If your business has a physical address in the city they are in, it is much more likely your business will rank higher in their search results. From your address profile, they will then be able to access the link to your website, phone number, pictures of your establishment, open hours and customer reviews. Having access to this information from the start will make it much more likely for them to give you a call and ask for your services. 


Online Reviews 


Having good online reviews is essential if you want your business website to rank higher than your competitors. Reviews can be a little challenging to get at first, however taking the extra time to ask your customers for their support is well worth it. All you have to do is pull out your phone and ask if your client would be kind enough to leave a review for your business. Explain that it would be extremely helpful to the business and you would love to hear their feedback. If they agree, send them a link then and there from your phone. Doing this will make it much more likely for them to express their support for your services and will demonstrate how much you care about the quality of your results and the satisfaction of your customers. 




Having a blog is an excellent way to increase the visibility of your website. Not everyone will search for a contractor in general. By creating separate blog posts to cover the extent of your primary services along with tips and tricks that customers can use when looking to contact a contractor for their services, you create different avenues for people to find your website. By increasing the possibility that someone will search for something specific to a page on your site, your SEO will improve. At the end of the day you want to make your website as visible and user friendly as possible. 


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